Organization of short training in storytelling for professionals.
An entity “Storytelling scholl” by Smartside was created, with the desire of a students community, alumni and networking around the school.
torytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. The term 'storytelling' is used also in a looser sense to refer to techniques used in other media to unfold or disclose the narrative of a story. (Wikipédia).
American's university reference with the blazon.
If the S inside the coat of arms is a reminder of the Smartside logo, it is also a nod to Superman, Smartside's claim being "We are all heroes
The 5 stars represent the differents scholl's sections: sales, communication, leadership, management, strategy.